“Our key objectives were to improve our communication style to members, increase yield and external function revenue. Dovetail has helped the Club utilise our BI platform to provide members with information relative to their interests and in turn increase yield. Automated marketing programs have assisted with our member engagement whilst refreshing of our weddings microsite and associated marketing programs has increased the number of leads in that business segment. From a business management standpoint it is also very comforting to be creating easily measured marketing activities.”