Kallibr Workplace Training
Kallibr Workplace Training is an accredited RTO that provides training for high-risk work using real equipment and real site conditions.
Jemma Middleton, Marketing Manager - Kallibr Workplace Training
What They Said
‘The guys at Dovetail are always a pleasure to deal with. Pardot is a complex platform and with our customised Salesforce system, utilising the program to its full potential has been tough. Matt Is always willing to help and always gets our requests done quickly.’
About the client
Kallibr Training had integrated Salesforce Sales Cloud with their various existing business systems at the end of 2020/start of 2021. Following integration, Kallibr turned their attention to expanding their marketing capability through the introduction of Salesforce Pardot.
Dovetail Group provided a list of recommendations across the following areas:
- Create and improve data capture for future customer segmentation.
Introduce a Unique Identifier (UID) coupled with a re-engineered unified data schema thus enabling a true single view of the customer.
- Adopt data cleansing tools via Salesforce AppExchange to improve data quality and consistency.
- A series automated marketing journeys plus an implementation plan executed over a 90-day period.
About Kallibr Workplace Training
Kallibr Training (formerly Workplace Training Centre Pty Ltd) was formed in 2005 under the previous name of Access Training Service. Kallibr specialise in High-risk work training with specialist divisions in lifting, EWP and safety training.